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Ownership Targeting – available only from OwnerIQ – is behavioral targeting at its most powerful. It enables you to target consumers based on the products they actually own. Our advertisers find that product ownership is proof positive of how people actually spend their money. It's the truest indicator of brand preference and value. And it reveals lifestyle, attitudes, and needs.
When consumers interact with product support information, we collect the "Ownership Signals" that let us build our unique audience – more than 20 million consumers, delivered both on our own highly targeted online pages, and across the Internet with our partners.
Owner Retargeting allows Product Manufacturers to tag, track and multi message your own customers as they travel across the web.
When consumers come to your product support sites – such as user manuals, spare parts, or product registration – they strongly signal that they own the supported products. OwnerIQ has developed a simple piece of technology that can be added to your support pages to mark these visitors as presumptive owners of your products. (The consumers' privacy is never violated – we do not collect personally identifying information.)
OwnerIQ's relationships with ad exchanges and ad networks enable us to find these product owners again, when go to other places on the web. When we find them, you can deliver tailored messages to encourage additional purchases, promote complementary products, increase aftermarket sales, or just reinforce customer loyalty. We do all the work – running the program requires little or no management or technical effort from you.
To start your Owner Retargeting program, contact: sales@owneriq.net. OwnerIQ will give you a number of free impressions for each unique user we mark as an owner of your products, to let you see the benefits of reaching your existing customers.
"The key benefit to working with OwnerIQ is their unique ability to provide a highly relevant audience that is actively engaged with information on kitchen appliances."
- Senior Brand Manager for Major Kitchen Appliance Manufacturer
To learn more and make Ownership Targeting an integral part of your media program, contact Sales at 866.870.2295, or send an email to: Sales@OwnerIQ.net.
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