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OwnerIQ Named AlwaysOn OnMedia 100 Winner
BOSTON, MA — OwnerIQ today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. OwnerIQ was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction . . . . .
OwnerIQ Secures $6 Million in Series B Funding
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, announced today that it has closed $6 million in Series B financing led by Egan-Managed Capital, with all of the Company's original investors also participating. The investment validates the marketplace success the Company has enjoyed in providing consumers with a comprehensive network of self-support websites and in delivering pinpoint, online media campaigns targeted to consumers based on what they own . . . . .
OwnerIQ Adds Seasoned Advertising Industry Executive to Board of Directors.
OwnerIQ Survey Finds Product User Manual Plays Key Role in Consumer Product Education and Brand Experience
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, today announced that Lisa Badeau has joined the company's board of directors. Ms. Badeau is an executive vice president at Hill Holliday, a leading full-service communications agency offering integrated marketing and advertising solutions to clients such as Bank of America, CVS/pharmacy, Dunkin' Donuts, John Hancock, Liberty Mutual, and Verizon Wireless . . . . .
User Manuals Are At Peak Demands. The Reason? Not What You Think.
OwnerIQ Survey Finds Product User Manual Plays Key Role in Consumer Product Education and Brand Experience
NEWTON, MA — The product user manual is an increasingly critical tool for both consumers and brand managers, according to a survey conducted by OwnerIQ, a company dedicated to helping consumers get the most out of their products. With more and more people turning to the Web for information, the often-overlooked user manual is fast becoming the primary source of product education and the most important part of the consumer brand experience outside of the product itself . . . . .
NEWTON, MA — With consumer electronics as perennial hot gifts for the holiday season, OwnerIQ, a company dedicated to helping consumers get the most out of the products they purchase, today announced the addition of four new Web sites for popular consumer electronic (CE) product categories to its growing network of self-support Web sites. Available at TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com, each site organizes highly sought, but often hard to quickly find, user manuals, how-to guides and other self-support information for common CE products . . . . .
OwnerIQ Secures $2 Million in Series A Funding
Company Solves Frustrating Consumer Problem of Finding Self-Support Information for Common Consumer Products; Creates New Opportunities for Advertisers
NEWTON, MA — OwnerIQ Inc., the first company to deliver customized, ownership-targeted media programs, today announced it has received $2 million in funding from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites, the OwnerIQ Network, that helps people find user manuals and other self-support information for a broad range of consumer products. By aggregating consumer interest in many of the largest consumer product categories, OwnerIQ offers manufacturers and brand advertisers direct access to likely purchasers . . . . .
As product e-mails and search-engine optimization tactics become commonplace, OwnerIQ CEO Jay Habegger believes his company has created the next big trend in Internet marketing . . . . .
OwnerIQ is providing marketing managers with a new way of targeting their respective messages: ownership targeting.
Ownership targeting focuses marketing campaigns at those consumers who have already purchased certain items that will lend to a subsequent purchase a related product. . . . .
I'm one of those people who makes special folders in my filing cabinet for the owner's manuals that come with every new gadget or appliance I buy. If you want to see the manual for my radioactive-green Nokia 6130 cell phone, I can probably dig it up. (Never mind that I haven't used that phone since 1998. If you're busy making file folders, you don't have time to cull them.) . . . . .
If you're hunting for a manual, the OwnerIQ network of Web sites owns URLs including TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com. The company conducted a survey that 20 percent of Internet savvy consumers review product manuals before even buying the product. I never even thought of doing that, but maybe now I will. . . . .
Lost the TV Manual? OwnerIQ has the Answer
Seattle Post-Intelligencer
OwnerIQ has secured $2 million in startup capital that it will use to help consumers find thousands of user manuals for VCRs, digital cameras, microwaves and other home appliances. . . . .
Stuck in Owner Manual Hell? OwnerIQ Funded
The Alarm Clock
Here at the a:c, we have been having a hell of a time getting our universal remote to work. So we turned to the Internet and like magic we found the manual. We may have OwnerIQ to thank. It operates sites like LaundryManuals.com, CarAudio.ManualsOnline.com, TheUserManualSite.com, TV.ManualsOnline.com, KitchenManuals.com, PortableMedia.ManualsOnline.com and Audio.ManualsOnline.com. . . . .
OwnerIQ Looks Smart with $2M First Funding
Mass High Tech
Newton-based OwnerIQ Inc. reports receiving a Series A round of funding. OwnerIQ received $2 million in funding from Waltham's Atlas Venture, Lexington's CommonAngels and the Massachusetts Technology Development Corp., company officials report. . . . .
OwnerIQ Closes $2M Round for Online User Manual
Venture Wire
OwnerIQ Inc., a company that helps people find user manuals online, has closed a $2 million Series A round.�Atlas Venture led the round with participation from CommonAngels and the Massachusetts Technology Development Corporation. Eric Hjerpe, partner at Atlas Venture, has joined the board of directors. . . . .
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