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OwnerIQ Consumer Self-Support Research Library

OwnerIQ has conducted the first primary research into how consumers support the products they own. When do consumers read user manuals? How do consumers fix product problems and learn about features? Our 2007 Attitudes & Intent Survey illustrates the importance of product education and its impact on the consumer brand experience.

 

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Who Reads User Manuals?
Meet the profile of a user manual reader, find out about his, education, income, age and online behavior.

Where Did I Put That Manual?
Find out what consumers do and where they go when they can't put their hands on the user manual.

Why Do Consumers Read User Manuals?
Learn why consumers look for user manuals, how they solve problems with the products they own and how they learn about products.

Ownership Targeting is Better Behavioral Targeting
Learn how Ownership - the behavior of buying and owning something - is the most persuasive behavioral targeting signal.



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