OwnerIQ

First Primary Research on Consumer Interaction with Self-support Material

2007 Attitudes & Intent Survey reveals: User manuals are fast becoming primary source of product education and impacts the consumer brand experience.

Find out who reads user manuals, why they read them and where they find them.

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Who Reads User Manuals?

Meet the profile of a user manual reader, find out about his, education, income, age and online behavior.

Where Did I Put That Manual?

Find out what consumers do and where they go when they can't put their hands on the user manual.

Why Do Consumers Read User Manuals?

Learn why consumers look for user manuals, how they solve problems with the products they own and how they learn about products.

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Research Library

First Primary Research on Consumer Interaction with Self-support Material